Performance marketing for iGaming & consumer lending — Europe
AJ Media is the acquisition partner for casino operators and lenders across Europe. Four Nordic core markets, nine more on the same infrastructure. We own the entire channel — our own sites, conversion funnels, media buying, email and SMS — and charge per first-time deposit and per completed loan application. Not per click.
15+ years in consumer lending · White-label acquisition partner to the Nordics’ largest loan brokers
Illustration. Figures shown are indicative.
Casino and consumer loans convert differently.
iGaming & casino
We send players to your brand from our own casino sites, funnels and media buying.
We optimise on first-time deposit quality per source and market.
Consumer loans & finance
15+ years in consumer loans. We find loan applicants on our own sites and match them with the bank or broker that can fund them.
We cover the full loan flow: refinancing, personal loans, credit cards and credit lines.
The same process for both verticals.
Own comparison sites, funnels and media buying.
Email and permission-based SMS to our own lists.
Players become first-time depositors. Applicants become funded loans.
We scale what works and shut down what doesn't.
Core markets — Nordics
Growth markets — Europe
Comparison and application flows, built per market and vertical.
Conversion flows tested and tuned on live conversion data.
Paid traffic scaled on what produces first-time deposits and funded loans.
Behaviour-based flows on our own lists: welcome, reactivation, relevance.
Permission-based and high-volume on our own sending infrastructure.
Conversion-level attribution in ComprOS, per source and per market.
We tell you what we can deliver before we start.
Casino operators
Reporting per source and market, so you can see what the traffic is worth.
Hybrid · CPA · CPL · RevShare
Book an iGaming call →Banks & loan brokers
White-label in our flows, or applicants straight into your system.
CPS · CPA · CPL · Kickback ·
White-label
Affiliate networks
Adtraction, Smartrespons and Orion Media already run them. Direct deals are possible too, on shared tracking.
CPL · RevShare · Revenue split
Talk to the partner team →Axo Finans · Uscore · Zmarta
Freedom Finance · Elskling ·
LendMe ·
Centum · uLoan ·
Freedom Rahoitus
Eleven brands of our own across casino and consumer loans.
Casino bonuses compared and rated — terms, wagering requirements and trustworthiness.
Bonus comparison
Casino guide for Nordic players.
Casino guide · Nordics
Editorial iGaming site sending qualified traffic to operators.
iGaming content
New casino comparison under the Compr umbrella.
Casino comparison
Matches Swedish borrowers with the right lender.
Loan comparison · Sweden
Personal finance and comparison of consumer loans.
Loans & personal finance
Comparison of consumer loans and credit in Sweden.
Loan comparison · Sweden
Digital loan portal — qualified applicants passed on to lenders.
Consumer loans
Loan comparison for Swedish borrowers.
Loan comparison · Sweden
Consumer loans compared across up to 39 lenders.
Loan comparison · Sweden
Loan applications for the Finnish market, under the Compr umbrella.
Loan comparison · Finland
Partner selection, lists, tracking and infrastructure are documented.
Licensed and international operators — only after a review and reputation check, including via AskGamblers.
Permission-based lists we own and activate ourselves. Documented opt-out in every channel.
Every conversion is confirmed by postback.
Tracking, sending and SMS gateway on separate domains. Protects deliverability, reputation and your data.
AJ Media is run from Copenhagen and owns its own numbers. We also run comprgroup.ai and zentropix.ai, where we build the AI tooling and campaign optimisation behind it.
Send us your market, the result you want and the payment model. You get a setup and a volume estimate back.
Affiliate or network? hello@ajmedia.dk